The year was 2020.

At first, it was just for the 4 of us long-time friends. We made a t-shirt with a message that expressed something important to us. We had no intention of starting a brand or a business. We named it The DATA.

Over the next year we constantly had people asking us to make them a shirt. The appreciation for our message inspired us to make them available to more people.

Our initial release of that first design consistently sold out at any venue or market we attended. 

We didn’t even have a brand name yet. 

We just had shirts with a message that was important to us. 

What became very clear, very quickly, was that there are a great number of courageous people in all pockets of society who feel like that particular message is important to them too. A community of like-mined people was forming. We realized that what we all had in common was the courage to think for ourselves. Autonomy.

That gave birth to our name, Brave New Culture.

Now, our gear is available in dozens of countries around the world, fearlessly championing the courage to think independently.

Your interest in our movement is a reflection of your capacity to think for yourself. You are culture awakening.

We’re not following trends, we’re shaping tomorrow’s culture, one brave idea at a time.

A Brave New Culture begins with new thinking. 

Glad to have you join our global community of autonomous individuals. 

BNC